We help you succeed
at all stages, Initial Concept image
from
initial concept Market Launch image
through
successful launch Market Penetration image
and market penetration.

What we do

Aistrup Consulting works with companies that sell complex products and services to technically sophisticated buyers. Our industry expertise includes Medical Components, Medical Devices, Diagnostics and Equipment, Printed Electronics, Renewable Energy and Biotech.

We offer a full toolbox of services to help your technology company successfully enter the best markets, build and maintain a strong and profitable customer following. Click to learn more:
  • Market Research
    • Competitive intelligence
    • Competitor analysis and monitoring
    • Market segmentation
    • Value chain analysis
    • Opportunity assessment
    • Industry analysis and trend analysis
    • Benchmarking
    • Expert interviews
    • Expert interviews
    • Secondary market research
    • Win-loss analysis
    • B2B Customer satisfaction studies
    • VOC (Voice of the Customer)
    • Customer or prospect analysis
  • Strategic Marketing and Marketing Plans
    • Product launch plan
    • Licensing and partnering strategies
    • Annual Marketing Plan review
    • Marketing Plan preparation
    • Pricing strategies
    • Market needs training for distribution/sales channels
    • Training using our Strategic Marketing Action Plan (MAP) Program
  • Tactical Marketing and Marketing Communications
    • Marketing Plan execution
    • Branding
    • Trade shows and conferences
    • Sales lead generation
    • Brochures and collateral materials
    • White papers
    • Web strategy and Internet presence
    • Social media strategy
Contact us to help your company succeed no matter where you are in the technology and product life cycle, from Inital Concept to Product Launch and Market Penetration.
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