Strategic Marketing

Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together.




Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. Benefits to our customer include:
  • We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. Or, if you want an entirely fresh unbiased view, we’ll start with a clean slate.
  • We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management.
  • Aistrup Consulting can train you to use our process for your future planning needs.
Contact us to discuss how we can help you develop an actionable, fundable Strategic Marketing Plan.



Examples of what we’ve done



Unless commitment is made, there are only promises and hopes, but no plans.
Peter Drucker

Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan.
Aistrup Consulting
  • Formulated a proprietary process to facilitate strategic planning. Delivered training in this system to technical firms through programs sponsored by the National Science Foundation, National Institute of Health, Small Business Innovation Research (SBIR) program and IEEE.
  • Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. The industrial equipment manufacturer realized a 15% increase in gross margins in one year.
  • Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds.
  • Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches.
  • Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years.
  • Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources.
  • Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses.
  • Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company.
    • Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List.
  • Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements.
  • Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements.
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