Biotech and Pharmaceuticals

The biotechnology and pharmaceutical markets are sometimes viewed as part of the medical industry, but they have their own unique set of market drivers and dynamics. We have worked in this industry since the 1970’s and understands how to help you succeed.

6 Biotech and Pharma markets we’ve served

  1. Immunodiagnostics reagents and equipment
  2. Drug delivery systems
  3. Surface modification technologies for medical devices
  4. Cell culture and cell separation technologies
  5. Prescription drugs for infertility, AIDS, hepatitis and cardiovascular health
  6. Vitamins and nutritional supplements

9 ways that Aistrup Consulting can help you succeed in the Biotech and Pharma markets

  • We’ll design and conduct Market Research that will help you gain insight into your customers, focus your efforts and beat your competition.
    1. Industry value chain analysis will help you capture the full value you create as part of the market segment.
    2. Our competitive intelligence and competitor analysis consulting services will allow you to anticipate new competing products, train your sales force, establish market-based pricing , and provide many other actionable insights.
    3. Global opportunity analysis and market sizing will help you focus on geographies and markets with the biggest ROI.
    4. Voice of Customer (VOC) and primary research studies will allow you to proactively build customer requirements into your offerings before you go to market or develop marketing campaigns that emphasize what’s most important to your customers.
    5. Win-loss analysis and customer satisfaction studies will give you business intelligence about why you do or don’t get business.
  • We’ll develop your Strategic Marketing Plan to give clarity and definition to your marketing strategy.
    1. We’ll take your staff through our proprietary Strategic Marketing Action Plan (MAP) Process to build your initail marketing plan, or to tweak what you’ve got.
    2. We can prepare a marketing plan to become an integral part of any funding documentation you prepare (IPO, private financing, government grants, loans, etc.)
    3. We’ll help you decide if there are opportunities to license your technology, or acquire technology from other companies to fill out your portfolio.
  • We’ll lay out your Tactical Marketing Communication Plan to specify what you’re going to say, how and where you’ll say it, and to what audiences.
    1. Elements of the plan may include brochures, technical literature, web page content, trade shows, sales lead development, branding, social media and promotional activities designed specifically for the medical marketplace.
Contact us to give you an edge in your pharmaceutical and biotech marketing research, strategic planning and marketing execution!

Examples of what we’ve done

  • Conducted an extensive study using primary research techniques to determine how physicians actually prescribe a particular class of drugs in their practices. Project resulted in revised dosing protocols for a pharmaceutical company.
  • Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company.
  • Qualified prospective licensing targets for immunodiagnostic technologies, initiated partnership discussions and negotiated terms leading to 3 executed agreements.
  • Established marketing, promotion and distribution programs for a small biotech firm that grew product revenues fifteen-fold over two years.
  • Conducted a competitive analysis of distribution channels and strategies for a vitamin and sports nutrition firm.
Let us tell you more!

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